Project Context & Intent
This project was conceived as a technology-driven solution intended to reduce the operational load on the Ministry of Health,
by transforming epidemiological investigations into a scalable, citizen-facing digital product.
Working under strict Ministry of Health regulations and extreme time pressure
driven by the rapid spread of COVID-19, UX was mission-critical:
I was responsible for ensuring full and accurate completion of all required investigation data,
while designing an experience that would not exhaust users in a high-stress public context.
The product was developed by a 50+ cross-functional team,
in close collaboration with senior epidemiologists at the Ministry of Health.
I actively led the project as UX Research Lead, UX Designer, and Art Director,
owning the end-to-end experience strategy and leading the UI design team.
The product reached full production readiness but was not launched following a governmental decision to transfer ownership to the National Emergency Portal.
Research-Driven UX & Experience Design
As part of the foundational UX research, I traveled to Tel Aviv to conduct in-field observations of nurses
performing epidemiological investigations via phone,
with the explicit goal of translating every required investigation component into a structured digital experience.
Based on these insights, I designed a structured, multi-step wizard aligned with official investigation flows,
and defined an iconographic segmentation for each investigation phase to reduce cognitive load,
improve orientation, and drive user adoption — while maintaining full regulatory compliance.
The UI follows Ministry of Health branding while balancing institutional authority with human-centered clarity,
optimizing the experience for trust, efficiency, and scalability in crisis conditions.
