UX Strategy & Research
Segops is a data-heavy SaaS platform for cost segregation, serving multiple user roles with complex,
regulation-driven workflows. I joined the company to establish the UX/UI department,
define the product’s design strategy and visual language, and lead a full UX/UI redesign.
Through stakeholder interviews and domain analysis, I identified key challenges around information overload,
fragmented navigation, and user orientation across multiple projects. Based on these insights,
I redefined the information architecture and introduced a role-based dashboard that surfaces the most relevant data per user,
reducing cognitive load and improving time-to-value.
The UX was structured into three clear hierarchy levels, with separated and visually distinguished navigation paths,
enabling faster wayfinding and more confident task execution across the system.
Design System, UI Execution & Impact
The product is built on MUI, requiring a balance between design consistency and technical constraints.
I designed a custom design system and UI kit, and partnered closely
with engineering to create a tailored CSS layer that extends MUI while preserving a distinct brand identity.
To humanize the experience and reduce perceived complexity, I introduced glassmorphism surfaces,
custom 3D iconography, and subtle parallax interactions. For improved project recognition,
I added visual identifiers for buildings and designed a dynamic navigation that collapses on scroll,
maximizing content focus.
The result is a scalable, coherent, and intuitive product experience that improves user orientation,
supports complex decision-making, and aligns business, design, and engineering at scale.
